My group and I got together and printed out a wide variety of images to use for fun spoke cards. We went around and did some guerrilla style advertising for BICAS. This was a really fun and relatively simple way to get the word out. It's incredible how many people use a bike as their main form of transportation on campus and in the downtown area and still don't know about the awesome service that is provided by BICAS. SO, we're looking to change that, by going straight to the people who use their bikes the most. It seems silly for them not to have this information so we're setting out to change that. This directly works with our goal to spread the word in our community to people who don't know about BICAS. This was a fun idea that was a way to relatively quickly get the word out to a very specific audience-bicyclists! We came up with a bunch of very different images but the most enjoyable part was sticking them in people's spokes...this guerrilla tactic is pretty silly but really fun. I admit it was a tiny bit out of my comfort zone, but I think that's pretty important. I hope that we've encouraged people to check out the BICAS website and go in to see the place. So much of our challenge is getting people interested, and I hope we've accomplished that.
Some of the spoke cards in the works!
Guerrilla advertising to spread the word. Love this!
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